So Crispin’s current account Volkswagon is up for review. I feel outside of the Microsoft ads this is the only negative press Crispin has gotten in a long time. I also think it is interesting that Crispin has a policy set up that if their current account goes up for review, they will not defend. Whereas everyother agency in the world will fight and claw to win their accounts back.
Next to Old Navy, I feel this is one of the mediocre campaigns Crispin has put out. I give credit for the Microsoft campaign because they really pushed the envelope and got a lot of press for it, good and bad. The more recent campaign with the old VW as the “host” missed the mark on their usual creative and audacious style. But the Sign (then) Drive campaign created for local retailers was done very well. Price point and dealership marketing is a hard brief to make exciting and creative, which I feel did a very good job. I’m interested to see where this account will go now that creative giant Crispin has step aside.
While desperately keeping balance on the Metro this morning I was reading the Metro and came upon this gem of a story. It turns out a woman is actually in love with an amusement park ride. Not the kind of love when we all say things like “I love sitting in central park,” “I love free stuff,” or “I love watching all three Lord of The Rings movies in a row.” (Just kidding…but seriously). I mean if I could, I would marry Arrested Development and have an affair with a turkey reuben (hold the dressing) at the same time. But I try and at least act a little sane.
What I find really well done about this site for the Wisconsin Cheese Marketing Board is not only is it very well coded and designed, but it executes the brief so well, a.k.a. makes me desperately want a cheeseburger with the thick Wisconsin goodness.
Now I feel like every other cheeseburger I make is child’s play compared to these beauties. Just don’t check out the link too long before lunch or else food hypnosis will occur.
So Apple is releasing a new development in the ipod technology, rumored to be called the iProd. There is tons of buzz over the new tablet, which I have been drooling over like geek watching the new TRON Legacy trailer. But this new development on the iPod has been news to me recently.
But come on Apple, the iProd? Really?
The geniuses who were behind the perfection of basically branding the letter “i” as their own. The geniuses who are behind the best word of mouth business I have ever seen. The geniuses who created a cult stronger than Star Trek and Star Wars combined (that could be a little exaggerated). And all they came up with is the iProd.
Now that doesn’t mean I feel they should abandon the simplicity of the iPod, but with the addition of the camera (which I’m praying can also shoot video) the iProd deserves an extension on it’s name, example iPod nano. Maybe something like the iPod Magnum, or the iPod FU ZUNE, just off the top of my head.
But all in all, I can;t freaking wait because honestly I can’t get enough stuff jammed into an iPod. So when they put time traveling ability into the iPod, I’ll be the first in line.